Meet Lena — your AI receptionist

Every missed call answered. Every enquiry captured.

LenaDesk answers the calls you can't get to with a friendly AI receptionist, captures web enquiries through a guided form, and lands every lead in one dashboard — with an email to you the moment it happens.

Built for Australian tradies and service businesses. Callers always know they're talking to an AI.

The phone rings. You're on the tools.

A missed call is a missed job. When you're up a ladder or under a house, the phone rings out — and that caller is already dialling the next business on Google.

The call rings out while you're on a job

Most callers won't leave a voicemail — they just try the next number. The job you never knew about goes to a competitor.

The details are half-missing

"Can you come out?" — but no suburb, no photos, no idea how urgent. So you play phone tag before you can even quote.

Leads get lost in a messy inbox

Enquiries scattered across calls, email, forms and messages. No single list, no status, no easy way to see who still needs a reply.

One assistant. Two front doors. One tidy lead list.

Forward your missed calls to Lena and share your enquiry link anywhere. Whether customers ring or fill in a form, every lead lands in one dashboard with the details you need to respond — and an email to you the moment it happens.

  • Answers missed, after-hours and overflow calls with a friendly AI receptionist
  • Captures the caller's name, number, job details, suburb and preferred callback time
  • Captures web enquiries through a structured, guided form with photos
  • Emails you the moment a new lead lands — call or form
  • Organises every call and enquiry together in one dashboard
  • Keeps you in control — Lena never quotes prices or confirms bookings

How LenaDesk works

Four simple steps from missed call to reply.

  1. Forward your calls, share your link

    Divert missed, busy or after-hours calls to your LenaDesk number — you keep your existing number, nothing is ported. Add your enquiry link to your website and Google profile.

  2. Lena picks up — or the form does

    On the phone, Lena introduces itself as an AI assistant and collects the caller's details. Online, customers answer guided trade-specific questions and can add photos.

  3. You're notified instantly

    A new-lead email hits your inbox and the lead appears in your dashboard — with emergencies flagged. The customer knows the business will be in touch.

  4. Review, reply or call back

    See an AI-drafted reply, edit it, approve it and send from the dashboard — or tap to call the customer directly. You decide every time.

Built for service businesses

Whether customers ring or fill in a form, LenaDesk collects the right details and keeps your enquiries in order.

Plumbers

Catch urgent plumbing calls after hours, collect location and job details, and respond before the customer calls someone else.

Electricians

Organise electrical job requests, collect customer details, and keep new enquiries visible in your dashboard.

Cleaners

Collect cleaning job details, property type, suburb and preferred dates in one structured flow.

HVAC

Capture air conditioning service, repair and installation enquiries with the details your team needs.

Builders

Organise renovation, repair and project enquiries before they get lost in email.

Landscapers

Collect photos, location and job descriptions for garden and outdoor work enquiries.

Painters

Capture painting enquiries with property type, rooms, suburb and timing details.

Other service businesses

If customers ring or enquire and you quote, LenaDesk keeps every lead captured, organised and easy to reply to.

Why service businesses use LenaDesk

Capture more enquiries

Every call and enquiry is caught and logged — nothing slips away while you're on a job.

Reply faster

An instant email and a ready-to-review draft mean you can respond in minutes, not hours.

Keep leads organised

One dashboard with status, urgency and search — always know who still needs a reply.

Save admin time

Lena collects the details for you, on the phone and in the form, so you spend less time chasing basics.

Win the after-hours jobs

Calls at 7pm get answered, details get captured, and you follow up first thing.

Look more professional

A friendly answered phone and prompt replies make a strong first impression.

Centralise customer details

Names, numbers, suburbs, job notes and photos — all in one place, per lead.

Help your team act quickly

Everyone sees the same up-to-date list, so the right person can jump on it.

Everything you need to handle enquiries

The tools below are live in LenaDesk today.

AI phone receptionist

Answers missed and after-hours calls on an Australian number, introduces itself as an AI, and captures the caller's details.

Smart call handling

Answers simple questions from your approved business info, flags emergencies and directs life-threatening danger to 000.

Guided enquiry form

A structured form with trade-specific follow-up questions and photo uploads.

Instant email notifications

You're emailed the moment a lead lands; the customer gets an acknowledgement.

Lead dashboard

Every call and enquiry in one list with status tracking, search and filters.

Urgency & emergency flags

Enquiries are triaged and emergencies are highlighted straight away.

AI job summary

A plain-English summary of each enquiry, with suggested questions to ask.

AI reply & quote drafts

Draft indicative replies you edit, approve and send — you're always in control.

Reply or call from the dashboard

Send an approved reply by email, or tap to call the customer directly.

Follow-ups & review requests

Gentle follow-up reminders, plus a review request to send on jobs you win.

On the roadmap

Being explored for future releases — not available today.

SMS notificationsSoonCalendar integrationSoonCRM integrationsSoon

Simple, transparent pricing.

No demo-gated price lists. Month-to-month with no lock-in contracts — cancel any time. Prices in AUD and exclude GST.

Enquiries

Web enquiry capture and lead management, minus the phone.

A$199/month

A$990 one-off setup

  • Guided enquiry form with photo uploads
  • Lead dashboard with urgency flags
  • Instant email notifications
  • AI summaries and reply drafts you approve
  • Follow-ups and review requests
Book a demo
Most popular

Receptionist

Everything in Enquiries, plus Lena answering your missed calls.

A$349/month

A$1,490 one-off setup

  • Everything in Enquiries
  • AI phone receptionist on a dedicated Australian number
  • Call forwarding set up for you — keep your existing number
  • 200 included call minutes per month
  • Emergency flagging on every call

A$0.35/min after included minutes

Book a demo

Receptionist Plus

For busier phones — more minutes and a receptionist tuned to your business.

A$499/month

A$1,990 one-off setup

  • Everything in Receptionist
  • 500 included call minutes per month
  • Call answers tailored from your business info
  • Priority support

A$0.30/min after included minutes

Book a demo

Included minutes are talk time on your LenaDesk number. Setup covers your number, call forwarding, form and dashboard configuration.

Founding-customer pricing available — see below.

You stay in control.

LenaDesk is an assistant, not autopilot. It answers your phone, captures and organises enquiries and drafts replies — but nothing is promised to your customer without you.

AI drafts, you approve

Every reply is a draft you can edit. Nothing sends on its own.

Nothing goes out without you

Messages to customers are only sent after you approve them.

Indicative pricing only

Any pricing in a draft is indicative — your final numbers, your call. Lena never quotes prices on the phone.

Callers always know it's an AI

Lena introduces itself as an AI assistant on every call, and only answers from info you've approved.

Calls aren't recorded

By design. Lena takes structured notes and a summary instead of storing recordings of your customers.

Every AI action is logged

There's a clear record of what was captured, drafted, edited and sent, per lead.

Founding customer offer

Be one of our first 10 pilot businesses.

We're onboarding a small first group of Australian service businesses and working with each one directly. You get sharp pricing and a real say in what gets built next.

50% off your setup fee

Founding businesses pay half the one-off setup cost.

Your price locked for 12 months

The monthly price you join on stays put for your first year.

A direct line to the founder

Your feedback shapes the roadmap — no support queue.

Book a LenaDesk demo

See how LenaDesk answers calls and organises enquiries for a business like yours. Tell us a little about your business and we'll be in touch to arrange a demo.

  • A quick walkthrough tailored to your trade
  • Hear how Lena answers a call, and see the form and dashboard
  • No obligation — just a look at how it works

We'll only use your details to arrange your demo.

Frequently asked questions

What is LenaDesk?

LenaDesk is an AI receptionist and enquiry assistant for service businesses. It answers the calls you miss, captures web enquiries through a simple form, notifies you by email, and organises every lead in one dashboard so you can respond faster.

Is Lena a real person?

No — Lena is the friendly name for the LenaDesk assistant. It answers your missed calls, captures enquiries and drafts replies, and it always tells callers it's an AI assistant. You're always the one who decides what to send.

Does LenaDesk answer phone calls?

Yes. Lena answers the calls you miss — after hours, when you're on the tools, or every call if you prefer. It introduces itself as an AI assistant, captures the caller's name, number, job details, suburb and preferred callback time, and the lead lands in your dashboard with an email to you straight away.

How does call forwarding work?

You keep your existing number — nothing is ported. You simply divert calls to your dedicated LenaDesk number when you don't answer, when the line is busy, after hours, or all the time if you like. You can switch the diversion off any time from your own phone.

Do callers know they're talking to an AI?

Yes, always. Lena introduces itself as an AI assistant in the greeting on every call. That's by design — we think honesty makes a better first impression than pretending.

Are calls recorded?

No — deliberately. Lena takes structured notes and writes a summary of each call instead of storing recordings, an approach designed around Australian privacy expectations. You get the details you need without keeping recordings of your customers.

What if Lena can't help a caller?

Lena never guesses. If a question isn't covered by the info you've approved, it takes the caller's name and number so you can ring them back. Genuine emergencies are flagged to you immediately, and callers in life-threatening danger are told to hang up and call Triple Zero (000).

Can Lena book jobs or quote prices over the phone?

No. Preferred callback times are captured as notes for you — never confirmed as bookings — and Lena never quotes prices. You stay in control of your calendar and your numbers.

How does LenaDesk capture web enquiries?

You share a simple enquiry link — on your website, Google profile, socials or a missed-call text. Customers answer a few guided, trade-specific questions and can add photos, so you get the details you need up front.

What happens after a customer submits a form?

You receive an email notification and the lead appears in your LenaDesk dashboard. The customer also gets an automatic acknowledgement so they know their enquiry came through.

Can I reply to leads from the dashboard?

Yes. LenaDesk drafts a suggested reply that you can edit and approve, then send to the customer by email — all from the dashboard. Every lead also includes the customer's phone number with a tap-to-call button, so you can ring them directly.

How much does LenaDesk cost?

Pricing is on this page — a one-off setup fee plus a flat monthly subscription with included call minutes on the Receptionist plans. Month-to-month, no lock-in contracts, and founding-customer pricing is available for our first pilot businesses.

What types of businesses is this for?

Service businesses that quote for jobs — plumbers, electricians, cleaners, HVAC businesses, builders, landscapers, painters and similar trades. If customers ring you and you quote, LenaDesk fits.